Privacy policy

Last updated: 25 September 2026

This Privacy Policy explains how Nutravey FZCO ("Nutravey", "we", "us" or "our") collects, uses, shares and protects personal information when you visit nutravey.com or shop.nutravey.com, reserve or buy our products, create an account, subscribe, take part in our referral program, write a review, or contact us (together, our "Services"). It also explains the choices and rights you have.

Where this applies: anyone, anywhere, can visit our websites, but we currently sell and deliver our products only in the United Arab Emirates. This Policy is written under, and governed by, the laws of the United Arab Emirates.

Nutravey FZCO is the controller of your personal information. Our registered address is Dubai Silicon Oasis, Premises No. 29451, Dubai, United Arab Emirates, and you can reach us at support@nutravey.com.

The short version

  • We collect what we need to run your orders, account, subscription and reservations, plus basic device and usage information to keep the Services secure and working well.
  • Payments are processed by our commerce platform and its payment partners. We never see or store your full card number.
  • We don't sell your personal information, and we don't share it for targeted advertising.
  • You can unsubscribe from marketing at any time, and you can ask us to access, correct or delete your information.
  • Our products are dietary supplements. We don't ask for medical information, but we treat anything health-related you share with extra care.

1. Information we collect

Information you give us

  • Contact and account details, such as your first name, email address and password when you create an account, reserve a product or sign up for updates. We pass passwords securely to our commerce platform and never store them ourselves.
  • Order and delivery details, such as your name, shipping and billing addresses, phone number (if you provide one), the products you order and your order history.
  • Reservation details, such as the flavour or bundle you reserve and the reservation number shown on your Ritual Pass.
  • Subscription details, such as your subscribed products, delivery frequency, renewal dates and any changes you make.
  • Referral activity, such as your referral code, when it is used and the rewards you earn.
  • Reviews, including your rating, review title and text. Reviews are published with your first name.
  • Messages and requests, such as emails to our team and requests to change or cancel an order.
  • Marketing preferences, such as whether you've subscribed to or unsubscribed from our emails.

Payment information

When you check out, your payment details are collected and processed by our commerce platform, Shopify, and its payment partners. We receive limited information, such as the payment method type, the last digits of a card and whether the payment succeeded, but never your full card number or security code.

Information collected automatically

  • Device and usage information, such as your IP address, browser and device type, operating system, language, the website that referred you, pages you view, and your approximate location based on your IP address.
  • Shopping activity, such as products you view, items you add to your cart and when you begin checkout. On nutravey.com we record these events in our own logs without using cookies, and we don't link them to your name or email address.
  • Cookies and similar technologies, which keep you signed in, remember your cart and preferences and, where you allow it, help us measure how the Services are used. See our Cookie Policy.
  • Security information, such as signals used by bot-protection tools to tell people and automated traffic apart, and technical logs from our servers.

Information from other sources

  • Shopify, which runs our storefront, checkout, customer accounts and subscriptions, provides order, account and payment status information.
  • Payment and wallet providers, such as Shop Pay, Apple Pay or Google Pay, may share payment confirmation and fraud-screening results.
  • Shipping carriers share tracking and delivery status.

Health-related information

We don't ask for medical information. However, the wellness products you buy, and anything you choose to tell us (for example about an allergy, a pregnancy or a reaction to a product), could reveal something about your health. We use this information only to provide the products and support you ask for, to handle product safety concerns and to meet our legal obligations. We never use it for advertising and never sell it.

2. How we use your information

  • To provide the Services: process and deliver orders, manage reservations and subscriptions, run your account, issue discount and referral codes, and send service emails such as order confirmations, reservation passes, account activation and password resets.
  • To support you: answer questions, handle order changes and cancellations, and resolve delivery problems.
  • To run our referral program and reviews: attribute referrals, issue rewards, confirm that reviewers are verified customers, and publish reviews.
  • To send marketing: share launch news, new products and offers by email, in line with your preferences and the law.
  • To improve the Services: understand how our websites are used, fix problems and develop our products.
  • To keep the Services safe: prevent fraud, abuse, spam and automated attacks, and protect accounts.
  • To meet legal obligations: keep tax and accounting records, respond to lawful requests, and establish, exercise or defend legal claims.

Why we're allowed to use it

We use your information on these bases:

Purpose Legal basis
Orders, delivery, subscriptions, reservations, accounts, referral rewards and service emails Performance of a contract with you, or steps you ask us to take before entering into one
Customer support, publishing reviews, cookie-free analytics, product improvement, security and fraud prevention Our legitimate interests in running, protecting and improving our business, balanced against your rights
Marketing emails and non-essential cookies Your consent, which you can withdraw at any time, or where the law allows, our legitimate interest in emailing existing customers about similar products, with an easy way to opt out
Tax, accounting, product safety and responding to lawful requests Compliance with our legal obligations
Health-related information you choose to share Your explicit consent, or where necessary to establish, exercise or defend legal claims

3. Marketing emails

We send marketing emails when you've signed up to receive them, for example by reserving a product before launch, subscribing to our newsletter or opting in at checkout, or where the law otherwise allows it. They cover things like launch timing, product availability and offers.

Every marketing email includes an unsubscribe link, and you can also email us to opt out. Unsubscribing doesn't stop service emails about your orders, subscription or account. We don't currently send marketing text messages.

Ritual card sign-up (pre-launch)

Before launch you can put your name and email to a ritual card. When you do, we create a customer record for you in our commerce platform, tag it so we know you asked to be told when the first batch is ready, and generate a card image carrying your name and a reference number. The image is made by a small service we run on Vercel, Inc.'s hosting platform, which passes your name, email and the card to our commerce platform and keeps none of it. The card is stored with your customer record, and we email it to you through our commerce platform's email service. Signing up also subscribes you to occasional Nutravey updates; every email carries an unsubscribe link, and you can ask us to delete the card and your record at any time using the contact details below.

4. How we share information

  • Service providers that process information for us under contract, including:
    • Shopify, for our online store, checkout, payments, customer accounts, subscriptions and customer records;
    • Vercel, which hosts nutravey.com and provides cookie-free website analytics;
    • Resend, which delivers our service emails;
    • Cloudflare, which protects our forms from bots;
    • Google, for website analytics (Google Analytics) where we use it;
    • payment and wallet providers;
    • shipping carriers and fulfilment partners, which receive the details needed to deliver your order; and
    • the email and workplace tools we use to communicate with you.
  • The public, when you post a review. Reviews show your first name, your rating and what you wrote.
  • Professional advisers, such as lawyers, accountants and auditors, who are bound by confidentiality.
  • Authorities and others, when we believe the law requires it, or it's necessary to protect the rights, property or safety of Nutravey, our customers or others.
  • Buyers or investors, if we're involved in a merger, acquisition, financing or sale of assets, subject to this Policy.
  • Anyone else you ask us to, or with your permission.

We don't sell personal information, and we don't share it for cross-context behavioural (targeted) advertising. If that ever changes, we'll update this Policy first and give you a way to opt out.

5. Cookies and Do Not Track

We use cookies and similar technologies as described in our Cookie Policy. We ask for your consent before using non-essential cookies, and you can change your choice at any time.

Browser "Do Not Track" signals aren't interpreted consistently across the industry, so we don't respond to them.

6. Where your information is stored

Nutravey is based in the United Arab Emirates, and orders are fulfilled within the UAE. Some of our service providers store and process information on servers outside the UAE. When that happens, we only use providers that protect it under contract and to the standard UAE data protection law requires. You can ask us for more information.

7. How long we keep information

  • Order, payment and tax records: for as long as tax, accounting and other laws require.
  • Account and subscription information: while your account or subscription is active, and for a reasonable period afterwards to handle questions, refunds and disputes.
  • Reservation and marketing lists: until you unsubscribe or ask us to delete your details, or once they're no longer relevant after launch.
  • Reviews: while they're published, or until you ask us to remove them.
  • Messages: for as long as needed to resolve your request and keep a record of it.
  • Security and server logs: for short periods, unless we need them to investigate a security incident or misuse.

When we no longer need information, we delete it or make it anonymous.

8. How we protect information

We use technical and organisational measures appropriate to the risk, including encrypted connections, access controls, secure session cookies, signed links, and limits on repeated attempts to sign in or submit forms. No method of transmitting or storing information is completely secure, so we can't guarantee absolute security. If a breach affects your personal information, we'll notify you and the relevant authorities where the law requires.

9. Your rights and choices

Choices available to everyone

  • Marketing: use the unsubscribe link in any marketing email, or email us.
  • Cookies: use our cookie banner (where shown) and your browser settings.
  • Your account: update your details from your account, or ask us to close it.
  • Access, correction and deletion: ask us for a copy of your information, or to correct or delete it. We may need to keep some information for legal reasons, such as order records.

We don't make decisions that have legal or similarly significant effects on you based solely on automated processing. Our payment partners use automated fraud checks; if one leads to an order being declined, contact us and a person will review it.

Your rights under UAE law

Under UAE data protection law, you can ask to access, correct or delete your personal information, to restrict or object to how we use it, and to withdraw consent at any time. If you're not happy with how we handle a request, you can complain to the UAE Data Office. We'd appreciate the chance to address your concerns first.

How to make a request

Email support@nutravey.com with the subject line "Privacy request", tell us what you'd like us to do, and write from the email address linked to your account or orders. We'll verify your identity before acting, and we'll respond within the time required by UAE law (usually within one month). We don't charge for requests unless they're clearly unfounded or excessive.

10. Children

Our Services are intended for adults and aren't directed to anyone under 18. We don't knowingly collect personal information from children. If you believe a child has given us personal information, contact us and we'll delete it.

11. Third-party services and links

Our checkout and some account features are provided by Shopify, and wallets such as Shop Pay, Apple Pay and Google Pay are provided by their operators. When you use them, their own privacy policies also apply. Our websites may link to other websites and social media platforms that we don't control.

12. Changes to this Policy

We may update this Policy from time to time. We'll change the "Last updated" date above and, if the changes are significant, tell you by email or with a notice on our websites before they take effect.

13. Contact us

Nutravey FZCO
Dubai Silicon Oasis, Premises No. 29451
Dubai, United Arab Emirates
support@nutravey.com